Oh, I see what you are talking about. Our Alexa Rank.
Actually, our ranking is down, not up. With Alexa, the lower the number the better. For example, Yahoo has a rank of 1 and Google and MSN fight over 2nd and 3rd.
Due to the server being slow or unavailable several times these last few weeks, we lost 1,000's of page views a day, which effects our ranking.
But still, with a ranking of 27,696, that means that there are only 27,695 websites more popular than us in the world, and billions of websites less popular. So overall, we are still doing pretty well.